Meet the Owners

James Hartzel D.D.S, C.D.T


Dr. Hartzel attended Arkansas State University in Jonesboro, where he received a degree in music education BME in 1969. After teaching high school music for several years he went on to attend the University of Memphis where he took pre-dental courses, and applied to and was accepted to the University of Tennessee Center for the Health Sciences – where he received his D.D.S in 1982.

He then successfully passed both the Southeast Regional Boards, the California State Board and moved with his family to California — where he built a highly successful family practice.

In search to fulfill the urge from his creative side Dr. Hartzel became a partner in a boutique dental laboratory in Los Angeles, and attained his Certified Dental Technology certification in 1998.

During this time Dr. Hartzel, presented articles on color, shade taking and doctor communications where along with his lab manager Edwin Fajardo — they created the Aesthetic Blueprint a protocol for communicating and systematically archiving predictable chair-side results.

Dr. Hartzel currently is the President of Excel Studios, his second venture into the dental lab business – where he has taken an eight man high-end boutique lab to a noted 60+ employee full service laboratory — while expanding its services by providing full mouth reconstructions, crown and bridge, removables, digital, implants and implant supported dentures.

Edwin Fajardo

800.981.9008 ext. 103

Mr. Fajardo attended dental School at the University of Mariano Galvez in Guatemala City. Upon moving back to California, Mr. Fajardo received his dental technology education at Los Angeles Community College located in the heart of Los Angeles. And holds an A.S. Degree in computer aided drafting from I.T.T Technical Institute — where he received CAD/CAM training in mechanical drafting.

With 20+ years in the dental laboratory business working in management, technical support and relationship building – Mr. Fajardo has made his career around his customer service being available at anytime.

Mr. Fajardo training in implant related courses have been obtained through travel and local seminars presented by companies such as — Nobel Biocare, Straumann, Implant Direct, OCO Biomedical, DIO implants, Zimmer Dental, Sterngold and NEOS.  His also taken numerous surgical guided seminars to better help our implant based customers.

Mr. Fajardo has lectured at study clubs locally and nationwide with an emphasis on lab support, doctor communication and dental material innovations including CAD/CAM technology. Along with Dr. Hartzel they have presented articles on the role of laboratory, doctor and, patient communication and is the co-author of the Aesthetic Blueprint.